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New brand combines Canadian seed expertise with trusted grower partnerships
WINNIPEG, MB – June 9, 2026 – Bill & Reg™ is proud to announce the launch of its new 100% Canadian owned lawn care brand available for major retailers across Canada. Built to deliver professional grade performance grass seed solutions tailored to Canadian conditions, Bill & Reg combines quality products, trusted seed expertise, and a strong connection to Canadian agriculture.
Demand for premium lawn care products continues to grow as consumers look for reliable solutions backed by local expertise and trusted and local supply chains. The Bill & Reg launch lineup includes premium varieties of seed that are developed to specifically grown for Canadian lawns. This includes blends for homeowners that aren’t sure what they need to blends for the homeowners that have extensive knowledge on how to grow grass.
To support the launch and ongoing supply of its grass seed products, Bill & Reg has partnered exclusively with BrettYoung™, a Canadian-owned seed company with decades of experience in turf seed production, sourcing, and packaging. As the brand’s exclusive packing and production partner, BrettYoung brings deep agronomic expertise and longstanding relationships with Canadian seed growers to the Bill & Reg product lineup.
“Bill & Reg was created to deliver professional-quality lawn care products backed by trusted Canadian seed expertise,” said Erik Dyck, CEO of BrettYoung. “We’re proud to serve as the exclusive production and packing partner for the brand, leveraging our experience in turf markets and our strong partnerships with growers across Canada.”
The Bill & Reg brand has been developed to meet growing consumer demand for reliable, locally supported lawn care products while strengthening connections between retailers, growers, and Canadian agriculture. Through its partnership with BrettYoung, the brand offers seed products backed by a vertically integrated supply chain and a commitment to consistent quality.
“As consumer interest in locally supported products continues to grow, Bill & Reg offers retailers a compelling new option in the lawn care category,” said Karen Colley, Director of Consumer Packaging for the Bill & Reg brand. “Our partnership with BrettYoung ensures customers receive high-quality grass seed products supported by proven seed expertise and strong agricultural partnerships.”
Together, Bill & Reg and BrettYoung are helping bring premium grass seed solutions to market while supporting the Canadian growers and agricultural communities behind every bag.
For more information about Bill & Reg grass seed products, visit www.billandreg.ca or follow them on their socials:
FB: https://www.facebook.com/people/Bill-and-Reg/61588875941072/
IG: https://www.instagram.com/billandreg
Linkedin: https://www.linkedin.com/company/billandreg/
Youtube: https://www.youtube.com/channel/UCMdqB9xaJK7W2sQamyn9RVg
Tiktok: https://www.tiktok.com/@billandreg
Linktree (added to IG bio): https://linktr.ee/BillandReg
About BrettYoung
BrettYoung is a privately held, family-owned agribusiness with headquarters in Winnipeg, MB, Canada. Proud of our 90 year history in agriculture, we employ approximately 250 people in several processing and distribution facilities across Canada and in various sales territories throughout North America serving customers in three distinct markets: (1) forage and turf products that serve domestic and international markets; (2) crop input solutions to Canadian and US farmers, including BrettYoung™ brand canola, forage, corn, and soybean seed and biologicals; and (3) professional turf and reclamation products and services across Canada.
Media Contact:
Karen Colley
Director Consumer Packaging
BrettYoung
204-891-6521
karen.colley@brettyoung.ca